02 SIGNATURE HOMEPAGE STATEMENT
Don't guess. Ask the people making the decisions.
Every day, sponsorship proposals are created around assumptions about what brands want, INSIGHT takes a different approach.
Through the BrandLink INSIGHT Executive Interview Program, we speak directly with brand managers, marketing executives, sponsorship leaders and partnership decision-makers to understand how they actually evaluate opportunities.
03 The Business of Sponsorship
Brands invest significant resources into sponsorship every year, yet the industry remains fragmented when it comes to strategy, valuation, activation and measurement.
INSIGHT exists to help change that.
We speak directly with the people making sponsorship decisions—from brand and marketing executives to sponsorship professionals, properties, rights holders, agencies and industry innovators.
04 Editorial
Direct conversations with brand, marketing and sponsorship decision-makers about what they look for in partnerships.
Practical perspectives on building partnerships around business objectives instead of simply selling assets.
A deeper examination of how organizations measure Return on Investment, Return on Engagement and the broader business impact of sponsorship.
Ideas, case studies and perspectives on turning sponsorship rights into meaningful audience experiences.
Research, emerging trends and changing expectations affecting sponsors and sponsorship properties.
A closer look at what brands want to see—and what causes sponsorship proposals to lose their attention.
05 Executive Interview Program
INSIGHT features conversations with professionals responsible for sponsorship, marketing, partnerships, experiential marketing and brand strategy.
We ask questions that sponsorship professionals rarely get the opportunity to ask directly. Their perspectives help both sponsors and properties better understand the other side of the table.
06 Audience
Understand emerging sponsorship strategies, measurement approaches, activation ideas and perspectives from fellow decision-makers.
Learn what sponsors are looking for before sending the next proposal.
Stay informed about how sponsorship strategy, activation, technology, data and measurement are evolving.
Contribute your experience and help shape a more informed sponsorship industry.
07 Join the INSIGHT Community
The Next Conversation in Sponsorship Starts Here. Receive new INSIGHT editions, executive interviews, research findings and important industry perspectives.
08 INSIGHT on mobile
A concept for how INSIGHT will read on a phone: the issue cover, the interview, the feature — set in the same typography as the printed page, with nothing between the reader and the writing.
07 Advertise / Partner
INSIGHT creates an environment for companies that want to be visible within the business of sponsorship, marketing, partnerships and experiential engagement.
