01 LEARN AT YOUR PACE
Build your sponsorship knowledge from the ground up.
For newcomers, career changers, event owners, and professionals who want a clear understanding of how sponsorship works. No previous sponsorship knowledge is required. Concepts are explained in plain language, demonstrated through examples, and reinforced through guided practice.
€295 per participant
EXPLORE SELF-GUIDED02 LEARN WITH AN EXPERT
Turn your knowledge into a defensible partnership plan.
For students who understand the foundations and want to strengthen their ability to research, design, value, present, deliver, and evaluate sponsorship partnerships.
€695 per participant
Payment option: 2 payments of €347.50
03 MASTER THE STRATEGY
Develop the judgment to lead sponsorship as a business discipline.
For students ready to evaluate complex commercial decisions, lead partnership delivery, challenge performance claims, and build repeatable sponsorship capability.
€1,495 per participant
Payment option: 5 payments of €299
Your job title, years of experience, and confidence do not determine placement. What you understand and can demonstrate does.
Understand the concept, see it demonstrated, apply it, and receive feedback through a structured learning sequence.
Targeted bridge lessons and reassessment help address specific knowledge gaps without automatically repeating an entire level.
Each level follows a clear learning sequence:
You can work with the Academy’s supplied case materials or apply your learning to an authorized project of your own. You do not need an existing sponsor or confidential client information to participate.
If your assessment identifies a specific knowledge gap, a targeted bridge lesson and reassessment can help you prepare for the appropriate level.
Students who demonstrate the required competence can enter Intermediate or Advanced directly.
Paul Patterson is the author of Unlock the Power of Sponsorship and founder of BrandLink Exchange.
The Academy develops the book's approach into structured learning pathways covering readiness, audience intelligence, partnership design, valuation, sales, activation, measurement, and long-term value.
Deepen your understanding of the methodology behind the Academy and explore the wider sponsorship discipline.
The book is purchased separately. Academy training includes the explanations, exercises, and learning resources needed to complete your program; buying the book is optional.
Find answers about placement, learning levels, the book, and what to expect from your Academy experience.
No. Beginner Foundations starts from zero. The placement assessment helps determine whether you are ready for a higher level.
No. You can enter the level for which you demonstrate the required competence.
Your assessment can identify specific gaps. Targeted bridge lessons and reassessment help you prepare without automatically repeating an entire level.
No. Book sales are separate, and purchasing it is optional.
No. The Academy develops your knowledge, planning, and professional judgment. Commercial results depend on fit, evidence, resources, and execution.
Build the knowledge you need for the sponsorship work you want to do next.
04 The Path
You should never have to guess whether a course is right for you. Our free placement assessment explores your current sponsorship knowledge and how you apply it. Your results help identify your starting level and any specific skills to strengthen. Your job title, years of experience, and confidence do not determine placement. What you understand and can demonstrate does. Students seeking Intermediate or Advanced entry complete a short practical task review before their placement is confirmed.
"What Do Sponsors Actually Want?" articles, interviews, newsletter
Beginner Foundations
Turn your knowledge into a defensible partnership plan.
Develop the judgment to lead sponsorship as a business discipline.
