BRANDLINK
EXECUTIVE INTELLIGENCE
SPONSORSHIP INTELLIGENCE 00
Insight Magazine

01 CONSULTING SERVICES

Consulting Services

01

Sponsorship Strategy

Develop or restructure an organization's overall sponsorship approach.

02

Sponsorship Readiness

Determine whether a property is commercially ready before entering the sponsorship marketplace.

03

Asset & Opportunity Development

Identify hidden commercial assets and transform them into partnership opportunities.

04

Sponsorship Valuation

Develop defensible approaches to understanding the commercial value of assets and opportunities.

05

Portfolio Strategy

Help organizations evaluate multiple events, programs or properties as a unified sponsorship portfolio.

06

Sponsor Strategy

Help brands evaluate opportunities and improve their sponsorship decision-making framework.

ROI & ROE STRATEGY

Sponsorship Without Measurement Is Guesswork.

01 Business objectives
02 KPIs
03 Audience engagement
04 Brand exposure
05 Lead generation
06 Customer acquisition
07 Experiential engagement
08 Return on Investment
09 Return on Engagement
10 Post-event evaluation
11 Renewal decision-making
12 Return on Investment
SIGNATURE CONSULTING PRODUCT

The BrandLink
Sponsorship Audit

A comprehensive evaluation of an organization's existing sponsorship operation across strategy, assets, audience, valuation, proposals, sponsor targeting, sales process, activation, measurement, reporting and renewal.

STRATEGY ASSETS AUDIENCE VALUATION PROPOSALS SPONSOR TARGETING SALES PROCESS ACTIVATION MEASUREMENT REPORTING RENEWAL

RECOMMENDED OUTPUT

BrandLink Sponsorship Readiness Score.

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