Build the Opportunity. Let Us Help Build the Partnership.

Not every organization needs an internal sponsorship department. But every organization seeking sponsorship needs a strategy, professional sales process, strong materials, qualified prospects and disciplined follow-through.

BrandLink Outsource provides organizations with access to sponsorship expertise and execution without the expense of building an entire internal sponsorship operation.

Explore INSIGHT Get INSIGHT Updates

01 THE PROBLEM

Sponsorship Doesn't Fail Because Organizations Lack Assets. It Often Fails Because They Lack Infrastructure.

No sponsorship strategy

Generic sponsorship packages

Unclear asset valuation

Limited prospect research

Insufficient sales resources

Poor sponsor-property alignment

Inconsistent follow-up

Weak activation planning

No measurement framework

Little or no post-partnership reporting

02 SERVICE FRAMEWORK

Outsource Service Framework

Readiness

Sponsorship inventory
Asset identification
Audience analysis
Value proposition development
Sponsorship readiness assessment
Opportunity positioning

Strategy

Sponsor objectives
Category strategy
Asset valuation
Custom partnership development
Activation planning
Revenue strategy
Measurement framework

Materials

Sponsorship decks
Partnership proposals
One-sheets
Activation menus
Rate/value frameworks
Outreach materials

Prospecting

Industry research
Sponsor identification
Decision-maker research
Brand-property matching
Prospect qualification

Outreach

Corporate outreach
Meeting generation
Proposal presentation
Follow-up
Pipeline management
Negotiation support

Partnership Support

Activation coordination
Deliverable tracking
Sponsor communication
Measurement
Post-event reporting
Renewal strategy

03 TARGET CLIENTS

Who we work with.

Events & festivals

Sports organizations

Entertainment properties

Associations

Nonprofits

Military & community programs

Venues

Conferences

Media properties

Creators & emerging properties

BrandLink Difference

We're Not Selling Inventory. We're Building Alignment.

Instead of beginning with “What can we sell?” BrandLink begins with “What is the sponsor trying to accomplish?”

Then we determine how the property can help accomplish it.

Talk to BrandLink