Too often, sponsorship conversations begin with inventory: logo placement,
tickets, hospitality, social media posts and signage.
But brands aren't simply buying assets. They're pursuing objectives.
INSIGHT examines the strategy behind those objectives and the partnerships created to achieve them.
01
INSIGHT exists to create a more informed conversation between the
organizations investing in sponsorship and the properties seeking those
investments.
We seek perspectives directly from executives, marketers, sponsorship
professionals, rights holders, properties, agencies and innovators.
The objective is not to promote one way of doing sponsorship. It is to listen,
analyze, question and share what the industry is learning.
02
To provide sponsorship professionals with credible intelligence, executive perspectives and practical insights that contribute to better strategies, stronger partnerships and more measurable results.
03 Published by BrandLink Exchange
BrandLink Exchange is being developed around a broader vision for improving how sponsorship is understood, developed, evaluated and measured.
Phase 1 begins with something fundamental:
INSIGHT provides the platform for that conversation.
