BRANDLINK
EXECUTIVE INTELLIGENCE
SPONSORSHIP INTELLIGENCE 00

01 Executive INSIGHT

In-depth conversations with:

01

Brand Managers

02

Marketing Executives

03

Sponsorship Leaders

04

Partnership Executives

05

Experiential Marketing Professionals

06

Agency Leaders

07

Rights Holders

08

feature Innovators

02 The Questions We're Asking

Eleven questions.

01

What gets a sponsorship proposal noticed?

02

What makes a brand say no?

03

What does meaningful audience alignment actually look like?

04

Are impressions enough?

05

What makes an activation memorable?

06

What should properties be measuring?

07

How should ROI be calculated?

08

Where does ROE fit?

09

Why do brands renew?

10

Why do partnerships fail?

11

What does the sponsorship industry need to do better?

Be Featured in INSIGHT

We want to hear your perspective.

Are you responsible for sponsorship, marketing, brand partnerships or experiential marketing?

BrandLink Exchange conducts brief executive interviews to better understand how organizations approach sponsorship.

Selected participants may, with their permission, be considered for an executive profile, interview, quotation or feature in an upcoming edition of INSIGHT.

Participation in our research does not automatically mean publication, and no attributable interview content will be published without the appropriate permission.